Consumer demand for credit options varies across regions, and for fintechs, understanding these differences is key to survival. In developed markets, where credit cards are common, consumers often view buy now, pay later (BNPL) offerings positively because of their flexible installment options.
But in emerging markets like the Middle East, where credit card penetration is low but spending power is high, BNPL has an even more convincing use case. The model is gaining such strong traction that Tabby, one of the region’s pioneers, has now become the most valuable fintech in MENA after securing $160 million in a Series E round at a $3.3 billion…
