Thursday, April 16, 2026

Middle East, Africa and Türkiye channel partner event explores strategies to advance energy transition and efficiency in the region | News center

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More than 200 partners from 26 countries across the Middle East and Africa gathered during ABB Electrification’s Channel Partner event to discuss the region’s electrification market and megatrends.

“It was the right moment to meet with our Channel Partners in the region as we are seeing the rise of renewable energies, the expansion of data centers and need for energy security and efficiency. It’s a $10 billion market opportunity for ABB and its partners.” 
Giampiero Frisio, President of ABB Electrification

The region’s megatrends
Discussions centered around the region mega trends, and how ABB and its partners can collaborate and…



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