End users play a major role in the MENA fintech growth story. A predominantly young user base with a tech-first mindset to their finances is enabling fintechs to scale growth, riding on already well-established infrastructure for internet and mobile connectivity.
However, fintech’s MENA growth path is not unhindered. Most of the MENA population, as much as 83%, still follows traditional, time-tested approaches to money management, with roots intact in legacy banking systems.
Elevating fintech trust requires a paradigm shift in users’ mindsets that encourages a pivot from traditional banking towards fresher fintech alternatives. Trust…
