Half a year after Red Bull-Bora-Hansgrohe’s launch, CEO Ralph Denk is assured he made the right choice, opting to sell a 51% controlling stake in his team’s management companies to the energy drinks giant, despite receiving interest from the Middle East.
Denk retained his decision-making powers as team boss in the landmark deal but feels freed up from the previous financial limitations that, at times, prevented him from “guiding the team the right way”, with much more budget to invest in the current squad and development.
