Nearly 50 per cent of TikTok users in the Gulf region are resorting to ‘shopping therapy’ to boost their mood, according to TikTok’s first ‘What’s Next: Shopping Trend Report’.
The findings suggest that TikTok has become a hub for online community e-commerce interactions.
With mounting economic pressures becoming apparent, the data indicates many consumers are using hobbies as an avenue for emotional release.
The study evaluated shifts in shopping behaviours and culture on the video-sharing platform.
